Each bottle of alcohol wants to insight in you an unquenchable thirst that only their product can satisfy. Being able to do that is down to the packaging and labelling of their product, and by association the typography they use. There are hundreds of different alcohols I could analyse, that the writing of even half of would take a dissertation and maybe a book contract.
If a picture speaks a thousand words, then why use typography? The answer is simple.
When we think of a signature, we associate it with an act of self-identification that can signify a commitment, authorization or simply leaving one’s mark on the world. This flick of the wrist can be the bridge between vital legalisations, the completion of an artist’s work, or the approval of a cheque. Regardless of how it is applied to an individual’s day to day life, a signature is, and has for millenniums, been an integral part to civilisation and the melting pot that we call history.
Everywhere you look it is there, plastered up and down the highstreets, swaying on peoples shopping bags or hanging on the back of their clothes. With its eye catching writing, tasteful design and timeless style, screaming both exclusivity and elegance.
Comic book culture, especially that consisting of super heroes and villains, has been around in our lives for nearly a century. Whether it has been the companion on a long journey, or the comforting voice to help you to sleep, comic books are the bread and butter of many children’s adolescence. There is something so familiar and distinct about its bright colours and eye-catching writing, the way the illustrations jump out of the page and seem to drag you further into the fantastically world of adventure.
Imagine you’ve left the cinema, still with the taste of lightly salted popcorn lingering in your mouth, and a slight sense of dizzy disorientation as your eyes adjust to the light outside. While you allow your catharsis to wash over you, you think back to the movie you just watched, to the plot, and to its characters. But what made you go and see that movie in the first place?
